AI in Marketing: An Interview With Sue-Anne Lim
In this episode, I sit down with Sue-Anne Lim, an industry leader in the field of communications, to explore the fascinating and evolving landscape of AI in Marketing.
Join us as we discuss topics such as:
Persuasion vs. Manipulation: Is AI in marketing shifting the balance from traditional persuasion to subtle manipulation? We delve into the ethical implications and the fine line marketers must navigate.
Regulation Needs: With AI's growing influence in marketing, what kind of regulations should be in place?
Internal Management of AI Tools: How can organizations effectively manage AI tools within their teams? We explore best practices for integrating AI into marketing strategies while maintaining control and oversight.
Accountability in AI Usage: Who is accountable when AI tools go awry in marketing campaigns? We discuss the importance of transparency and responsibility in the deployment of AI technologies.
Ethical Use of Digital Marketing Platforms: What does it mean to use AI ethically in digital marketing?
References and Further Reading
Ryan Barwick, (24 January 2024). Breaking down the FTC’s latest actions against companies that sell location data. Marketing Brew.- https://www.marketingbrew.com/stories/2024/01/26/breaking-down-the-ftc-s-latest-actions-against-companies-that-sell-location-data
Dominico Contreras, (25 January 2024). The Tragic Story of the Infinite Scroll Feature. Linkedin. - https://www.linkedin.com/pulse/tragic-story-infinite-scroll-feature-dominico-contreras-1mpkc/
Ina Fried, (15 March 2024). Lego says its use of AI-generated images was a mistake. AXIOS. https://www.axios.com/2024/03/15/lego-ai-ninjago-images
Phyllis H. Marcus, Nicholas Drewa of Hunton Andrews Kurth, ( 06 May 2024). Children’s Advertising Review Unit Issues Compliance Warning on AI in Child-Directed Advertising and Data Collection. The National Law Review.- https://natlawreview.com/article/childrens-advertising-review-unit-issues-compliance-warning-ai-child-directed#google_vignette
Claudia Roda, (03 July 2024). Mental Privacy and Integrity. IAPP.- https://iapp.org/news/a/mental-privacy-and-integrity